Fills gaps in your Dev Team

As AI becomes more advanced and more accessible, it can help fill in the gaps where your Dev Team is lacking. Here are some ways that AI can fill in for human developers:

• Bugs: AI will be able to find bugs faster than humans and fix them before they’re released into production.
• Securing the software supply chain: in tandem with an SCA tool, such as the one by JFrog, AI can help find and fix vulnerabilities in both open source and proprietary code.
• Testing environments: Creating testing environments for every possible scenario is extremely difficult for a human developer, but AI can do this automatically by observing user behavior from real-world data. This will allow you to test your product more effectively with less effort from the Dev Team themselves.
• Code optimization: In some cases, optimizing code manually may be too difficult or time-consuming for an individual developer—but using an algorithm like genetic programming allows you to automate this process easily and quickly without having to learn complex coding skills or hire expensive experts!

Helps You Collect Data

AI can help you collect data, analyze it and make decisions based on the information. It’s no surprise then that AI is making a huge difference in software development today.

AI helps us understand how users interact with our products, so we can improve them and make them more useful for people. It also ensures that developers are spending time creating new features that will improve user experience rather than debugging bugs or fixing existing issues.

Tells You How Your Code Might Fail

It’s great that AI can help you find bugs, but it can also tell you how your code might fail.

If someone tries to use your software in a way that doesn’t match its intended design, the result could be catastrophic. The same applies in reverse: if you try to use someone else’s software in a way it was never meant to be used, bad things will happen too.

With machine learning (ML), however, you can predict whether or not your application will work as intended and when it might fail—even if the failure mode is new and unexpected—and then take steps to mitigate the risk of failure before releasing the code into production.

Automates Testing

Test automation is the use of software to execute tests. This can include test case generation, test execution, test result analysis, and coverage. The software may depend on data that has been derived from testing (for example, checking if a database is available or whether an API call succeeded).

Using AI to Create Smarter Applications

From Siri and Alexa to Google Translate, the world has become increasingly dependent on intelligent assistants. But what if your application could do more than just respond when spoken to? What if it could understand human language in ways that make the user experience feel more intuitive and less like you’re working with a computer?

AI tools can help developers achieve this goal by using machine learning algorithms to generate predictive models that allow software applications to learn from the information they’ve been fed previously.

With enough data, these models will start making accurate predictions about a user’s behavior without explicitly being programmed for each possible scenario. This type of automation is especially useful in areas like transportation or healthcare, where there are too many potential use cases for one person (or team) to handle alone—or even with a large group working together!

Conclusion

So, what’s the takeaway? AI is a powerful tool that can help you improve your software development process in many ways. AI can help you automate repetitive tasks and fill in gaps where there are not enough resources on your team. It can collect data and predict outcomes so that you know how to create the best possible product for your customers. And finally, AI will analyze code to find bugs before they become problems—saving time and money in the long run!

The post How AI is Changing the Face of Software Development? appeared first on Techscopy.

After all, this is a great industry for those passionate about designing, developing, testing, and distributing custom software applications. It also gives job seekers a way to adapt to digitalization trends. If you meet these criteria, you should certainly know how to maximize career prospects for open software development positions. This way, you can navigate the interviewing process with confidence and peace-of-mind. Read on to learn how to boost your chances of landing a software developer job.

Start With An Organized Approach

Before you start searching for software development positions, begin with an organized approach. A well-defined job search methodology will save you time, fear, anxiety, and pressure throughout the process. Ultimately, you want to outline all the steps you will follow throughout the job hunt. Plus, you need to specify every potential recruiter or hiring manager you’ll contact throughout the process.

Since you’ll be dealing with lots of information, it helps to organize everything in a spreadsheet. With this approach, you can avoid work duplication, simplify responsibilities categorization, and streamline records access. Definitely, start off with an organized approach to boost your developer job potential.  

Gain New Technical Expertise

Additionally, gaining new technical expertise will certainly improve your hire-ability as a software development candidate. Specifically, you can pick up some experience with the latest development tools, programming resources, and supporting technologies. For example, many developers learn how to use a JFrog and Cargo registry to support full control of the application deployment and dependency resolution process.

With these solutions, you can develop an unlimited amount of secure, private registries to distribute across your organization. Ultimately, you can add these skills to your resume – and significantly improve your job potential. Surely, gain new technical expertise to boost your chances of landing a software developer job. 

Focus On Specific Development Projects

When putting together a software developer resume, focus-in on specific programming projects. When employers review candidates, they almost always look for quality over quantity. That being said, try and highlight all your recent projects that are relevant to the applying position. In fact, it could even hurt your hire-ability if you have too many projects. This is especially true if they vary widely in industry, functionality, or integrated technology. After all, this tends to distract recruiters from the projects and work that matters most.

With a limited number of hyper-relevant projects, you can showcase your knowledge into essential data security tips, database structures, and other software fundamentals. Instead, show your unique niche and specialization wherever possible. Certainly, focus on specific projects to improve your hiring potential as a software developer.

Get Some Referrals

When interviewing for custom software development jobs, you should come armed with a number of effective referrals. A well-written referral can improve your chances of getting hired by over ten-times. In fact, these are the preferred source for new hires in nearly every technological industry.

After all, employers recognize that referred applicants are much more valuable. The most effective referrals come from current employees, managers, or anyone else who is currently involved with the company. Absolutely get some referrals to help you during the software development job hunt.

Apply Strategically

When it comes time to apply for software development jobs. For a start, you should avoid applying for software positions via the company’s website at all costs. These recruitment channels typically only result with automated, canned replies. Instead, you should try and network your way into the hiring company. Try and get yourself introduced to lead recruiters, hiring managers, or even C-Suite members.

One of the most popular avenues for this is connecting through LinkedIn and other professional social networking platform. Or, you can contact the company with a brief blurb about yourself, your experience, and your education. You should also include a description about why you’re a great fit for the position. Indeed, apply strategically to boost your chances of landing software development jobs.

There are a few important steps to boost your chances of landing a software job in 2022. First off, arm yourself with an organized, strategic plan. Next, focus on specific development work and software projects. Additionally, gain new technical expertise to greatly improve your hire-ability.

Conclusion

Now, you are ready to start collecting some valuable referrals. When it comes to applying, make sure to get strategic about the process. Follow the points highlighted above to learn how to boost your chances of landing a software developer job.

The post How To Boost Your Chances Of Landing A Software Developer Job? appeared first on Techscopy.

While recruiters consistently have high expectations from you, often times the one thing setting you apart from other candidates is a referral.   Having a strong connection to vouch for you from within the company, strongly increases your chances of landing the job. Refer.Market is looking to make it easier for everyone to get that strong voice from within a company through a referral from an employee.

Advantages of a Referral

• Increase the likelihood of receiving an interview
• A better conversion ratio of landing a job
• Hassle-free for job applicants

How To Get a Reliable Job Referral?

Refer.Market’s first-class matching algorithm connects you with a thoroughly- vetted employee, in a role similar to your interests, within your desired company.  The employee will then review your qualifications and submit a referral for you. Refer.Market’s growing network of referrers includes employees from dozens of companies and backgrounds, all of whom are prepared to support you.

Steps To Get a referral Through Refer.Market

Refer.Market makes it easy to find a referral with 4 simple steps:

Step 1: Submit your referral request information.

Step 2: The referral matching algorithm searches for a suitable referrer. 

Step 3: If a match is found your referral application will be submitted. If a match cannot be found,Refer.Market provides you with detailed feedback on how to improve your chances of referral requests.

Step 4: Refer.Market follows up with you to ensure that you receive an interview.

Why Choose Refer.Market?

With Refer.Market’s efficient matching algorithm and system in place, you get matched with a referral through which you have the highest chances of landing your desired job.

The post Boost Your Chances at Landing a Job With a Referral appeared first on Techscopy.

If in case you want to switch again, then you might have to pay the cancellation charges as well, as many service providers offer contract plans. In order to cancel the service, you will have to pay the termination charges, and it won’t be just the termination charges that you will be paying, you will have to go through the whole procedure again and trust me, you don’t want that.

If you are looking for all three services then you must go for a service provider that offers all three telecommunication services in a bundle. Many service providers like Spectrum offer bundles with amazing features. You get discounts on all the services you get in the bundle plan. Isn’t that cool? For instance, if you bundle Spectrum services like Spectrum home phone, internet, and cable TV services, you will be getting discounts on all three of them. Also, you will be saving yourself from paying multiple installation charges and will get rid of multiple bills as well.

To find the best cable TV, phone, and internet service providers in your area, the following are the steps that you need to follow.

Find available options

The very first step in this journey is to find all the available service providers that are offering services in your area. Many platforms like localcabledeals.com can help you out in finding the availability of telecommunication companies in your area.

The process is very simple. All you need is to put in your address or zip code in the search bar and all the companies providing services in your area will pop up on your screen. The best part is yet to come. You won’t have to go to each company’s website to check plans and prices. Everything will be available there. If there is a specific service provider you like and want to get services through, but are not sure if that is available in your area or not, you can find out the availability this way very easily.

Check online reviews and ask your neighbors

Once you find out the availability of service providers in your area, the next step is to check online reviews of the providers that you are considering. You might have to read multiple articles to find the pros and cons of the companies and it might take some time, but it’s worth it. This way you will find out the experience of many people with the service providers and it will be easy for you to make a decision.

Moreover, if you don’t believe in internet forums, you can ask your neighbors as well about the services that they currently have and how that is working out for them. You must be thinking that why should you ask your neighbors when you can check on the internet? That is a good question. The answer is very simple. The service quality varies from area to area. In some areas, you might get excellent services from a service provider, and in some; you might get terrible services from the same service provider. So, it’s better to take an opinion of actual customers living close to you.

Figure out your usage

You won’t be able to pick the right plan if you are not sure about your usage. The uncertainty can cause you a lot of trouble so don’t take any risk.

If you have multiple internet users who do heavy streaming and online gaming then you will need a blazing fast internet connection, but for basic internet users, even a basic internet plan will work. List down all the must-have channels that you cannot miss in any case.

Ask your family what they like to watch and if there is any extra feature like DVR service that they want. Are you okay with just unlimited nationwide calling, or do you want some international minutes as well? Figure out all this before you reach out to any service provider. It will be easy for the sales specialist to offer you something that suits your needs and budget if you are clear in your head about what you want.

Choose the service provider

Since you have evaluated your needs till now and have shortlisted the providers as well, the final step is to choose a bundle through a service provider that suits your needs and entertainment budget.

If you like more than one service provider then compare the plans. Check prices, features, and extra perks. Write down everything and then compare. Once you are done with the plan comparison, choose a plan that you find the best for internet service providers in your area.

Summing it up

It might look easy to find a reliable service provider that offers you everything that you need, but it’s not that simple. It takes time and proper research, so take all you want. Don’t rush while making the decision and you will surely find the best of the best.

The post Best TV, Phone, and Internet service providers in your area appeared first on Techscopy.

When they find someone doing this, they punish those websites by lowering their rankings and making them harder (or impossible) to find for searches that include those spammy keywords. You can read more about it on this page at Google Webmaster Central Blog.

So, if you want your website to be found, then don’t try and cheat the system – instead, follow these simple rules that apply to local and global SEO:

Don’t submit low quality or spammy content

How to create high-quality content? A few factors go towards making a piece of content high quality. The most obvious being spelling and grammar – anything with lots of mistakes will be considered low quality by search engines. Google even has its own ‘webmaster guidelines’ for this sort of thing which you can find here.

Another factor that goes towards high-quality content is the amount of time and effort you put into creating it. Take the time to research your topic, be thorough, add pictures and graphs where necessary and make it as easy to read as possible. If you do all this, then it’ll be seen as a better piece of content than something rushed out in half an hour (and probably full of mistakes).

What type of websites should I submit my website to? Well, Google provides a list for this.

Just follow that list, and you won’t go far wrong.

Don’t try buying backlinks. Google will know if you’re buying backlinks, which will be reflected in your rankings. If you want to improve your rankings, create high-quality content and let natural links come to you.

When creating content ask yourself these questions: What is my objective? Who am I targeting? Why would those people want to read what I’ve written? On which platforms will those people be reading my content? How can I make those platforms as easy as possible for people to navigate?

Title tags

They are an essential element on your web pages, as they appear in search engine results. Not only should you use your primary keyword once but also include related terms twice more throughout the title tag. 

So if I were optimizing a post about using vinegar to clean my oven, it would look like this: Using Vinegar To Clean Your Oven – A Simple Guide For Beginners.

Meta tags

Search engines use description meta tags to display short snippets of information describing the content that appears on each page of your website. Although this doesn’t have much to do with how well you rank in the SERPs, it’s still important to use this area to describe what your content is about. An example of a description meta tag would be: A simple, easy-to-understand guide on cleaning your oven with vinegar.

What tools should you use?

You can use many tools to help with your SEO, the most popular being Yoast. You can read more about that tool here.

Many people swear by this tool, but it has its limitations, so if you want something a bit more advanced, look at Serpstat. You can see how they compare in this blog post.

Another free option is SEMrush, which has a nice feature where you can check all of your competitors’ keywords and see how well they’re ranking for them. Not only that, but you can also see their monthly search volume, AdWords cost etc. This is a handy tool to have as it lets you know precisely how well your competitors are doing for specific keywords – then you can go out there and do better.

Wrapping up with an essential tool

It would be best if you also used Google Analytics which will help you track how much traffic your website is getting from organic searches. It’s not the most accurate way to check these things, but it’ll give you an idea of how well your keywords perform for specific pages on your site.

The post A simple guide to SEO for Digital Marketers appeared first on Techscopy.

When trading CFDs, there are certain advantages over physical shares:

Lower entry price

CFDs do not require significant initial capital investments to get going. While it might be nice to purchase 100 shares for $20 each, this means that your investment sits at $2,000 before any gains have been had from those investments. With CFD trading, you can start trading with a much lower amount of capital.

Leverage

It allows you to double the gains and the losses made from your investment. In other words, if you have an investment of $5,000 and decide to trade with a leverage ratio of 1:10, then you will be able to make investments up to $50,000 for every dollar that you spend on margin. You could lose more than this or gain more than this, but it does allow a broader range of opportunities when investing money.

Less currency risk

There is no currency risk in the initial purchase price when using CFDs, unlike traditional stock investments where the currency risks are very prevalent (primarily when investing in foreign stocks).

Short selling is possible

Short selling is a technique where you can sell a stock that you don’t have – but instead, borrow it from someone else – and then repurchase it later when the price has dropped. While this isn’t always possible with all companies, some allow for short selling techniques. It allows you to profit from a drop in stock prices as well as profit from rising ones

Spreads are fixed

Unless your broker offers otherwise, spreads on CFDs will be fixed. What you see is what you get. When trading stocks, spreads aren’t fixed and may vary between brokers, which means it could potentially lead to losses if you’re not careful about which broker you’re using.

Margin call is less of an issue

Margin calls are mostly only an issue when trading stocks (especially if margins aren’t paid or maintained). When trading CFDs with a leverage ratio, you don’t need to worry about the broker calling in your investments immediately because of margin call

Transparency and market depth

CFD market spreads can be different from other markets, so seeing current prices and history information allows you to have a good idea of where prices might move. It allows for better speculative investment opportunities because you’ll know what could happen beforehand. Financial news websites generally provide great insight into this, allowing you to get a better idea of what’s going on in terms of market movements.

No ructions on prices

Unlike some other markets, such as Forex (foreign exchange), CFDs don’t have any ructions within the market. It means that you will not experience significant fluctuations in your investments, and any gains or losses made will be primarily down to yourself and what happens with the market.

You Can Trade 24/7

If you can access an internet connection, then you can trade CFDs anywhere and at any time of the day. Unlike traditional investment markets, they may only open during specific periods (such as stock markets generally open from 9:30 am – 4 pm). With CFD trading, there are no opening hours, making it very easy to make investments whenever you want.

Demo account

If your broker offers a demo account, you can use it to practice trading CFDs with the same tools and functionality as a real account. It allows you to learn better how to trade CFDs and gain some invaluable experience before making any risky investments for real money.

The post 10 Reasons To Trade CFDs Instead Of Stocks appeared first on Techscopy.

A sales pipeline is a term that has been bandied around, and everyone is expected to know what it means. But if you don’t, this guide will tell you everything you need to know. 

What is a sales pipeline?

A sales pipeline is a step-by-step visual representation of a lead’s different stages before becoming a buyer or customer. It is a simple tool that helps businesses get organized, maximize their profits and prevent any leads from falling through the gaps. Since salespersons juggle various deals simultaneously, they need to create a sales pipeline. You can use templates for creating a quick sales pipeline example so that your sales team can get an overview of all their leads. It’ll help them take concrete actions to close deals and bring value to your business. 

Each sales pipeline is unique because sales processes differ from business to business. However, regardless of your business niche, a sales pipeline will:

• Offer accurate business forecasts and enhance your sales process.
• Provide automatic and accurate sales reporting, along with insights into the success of various sales strategies
• Enable you to allocate resources efficiently where required and provide a more personalized, accurate outreach 
• Help your sales team get on top of all the deals, align outreach and message between different teams, and prevent leads from through the gaps.

Difference between a sales pipeline and sales funnel

Often, sales funnel, and sales pipeline are used interchangeably. However, they’re not the same. A sales pipeline represents the stages a prospect goes through to become a customer. On the other hand, a sales funnel represents the number of prospective customers who make it through those stages. 

A sales pipeline looks at the various sales process steps, from gaining a lead to closing the sale. It is brand-oriented as it looks internally at all the stages that your marketing and sales teams need to move a prospective customer through to make them a customer and retain them. While a sales funnel looks at the entire customer journey, from becoming aware of the brand to make a purchase. 

The sales funnel focuses on the customer and looks at all the stages a customer has to go through to purchase. 

Difference between sales pipeline and sale forecast

Sales forecasts and sales pipelines are often confused by people. A sales pipeline includes all the opportunities a salesperson is handling, including newly identified opportunities and those that are ready to close. On the other hand, a sales forecast estimates the opportunities that are likely to close within a specific period. It shows sales managers and salespeople how closely they are trending toward their objectives and helps them prepare for what will come. 

If the sales forecast anticipates that you will miss your quota, you need to double down on selling activities. If the forecast shows you are on track to make 150% of your quota, you would want to scale back your efforts and lay the groundwork for the next month. 

Stages of sales pipeline 

Prospecting 

The first stage in a sales pipeline is prospecting, and it means identifying the people who might have an interest in your offerings. Then, you have to work to ensure your products are visible to them. 

When it comes to prospecting, there are different approaches like:

• Cold prospecting: Cold prospecting is when your team reaches out to prospective clients through different avenues, such as social selling and cold calling. The goal is to reach out to people who haven’t yet engaged with your enterprise and make them a part of your sales pipeline. 
• Warm prospecting: Warm prospecting is focused on making a connection with prospects who have shown interest in your offerings. They have signaled an interest in your service or product and agreed to share their personal information. 

Qualifying 

Once you’ve identified the prospect, the next step is to determine their level of interest to move them through the pipeline. If they’re serious, they will be upgraded to a lead. 

Consideration 

After you have determined a lead fits your criteria, it is time to continue personalized and targeted outreach to them through marketing automation, content distribution, and other channels. 

During this stage, your leads will review your products or services to ensure they fit their budget and business needs. At the same time, they might also review similar products from your competitors. 

When your leads are in the consideration stage, it would be best to provide targeted information to help make informed decisions. 

Purchase or decision 

The purchase step may seem like an easy one to negotiate, but it is not. Since your prospects have stayed loyal to you throughout the preceding steps, you may think it’ll be easy to get them to purchase your product or sign a document. Unfortunately, you cannot breathe a sigh of relief just yet. 

At this stage, your prospect needs to make a decision. Whatever the decision, ensure to keep calm. Even if the decision doesn’t go your way, you must not show your frustration. It is all about maintaining long-lasting relationships so that you can come back to the prospect when your company launches a new product or service. 

Delivery 

You’ll probably get an approved deal if you have moved along your prospect through all the steps mentioned above. But your task isn’t finished after you’ve delivered the product or service to your new client. 

In the delivery stage, it is crucial to make good on any promises you might have made. You can create a seamless transition for the client, moving them from the sales team to working with your customer service professionals. After that, your customer support team works with them to ensure their needs are looked after, and grievances are addressed.

To sum up, a sales pipeline is at the core of achieving sales success. Improve the efforts made by your sales team by refining and creating a sales pipeline that fits your organization.

The post What Is a Sales Pipeline? Everything You Need to Know appeared first on Techscopy.

It’s important to understand the upcoming changes to Apple’s privacy policy and its impact on your marketing efforts. Once you understand the developments, you will be better prepared to alter your strategy. Another option to work through this update is collaborating with a digital marketing agency to adjust your online marketing campaigns.

Apple’s newly updated App Tracking Transparency policy aims to provide Apple users with confidence and peace of mind regarding apps and their involvement in data collection. Instead of a single toggle for all in-app data tracking, users will now see an opt-in message every time they download an app, allowing them complete control over which apps they allow to track their data. 

What’s Changing With Apple’s Privacy Policy?  

Apple has completely altered its privacy policy with the iOS 14.5 update, changing how users control data tracking and privacy through Apple devices. Previously, users had the option of toggling data privacy on or off, and advertisers used the Identifiers for Advertisers (IDFA) system to coordinate data tracking and collection from these users. Users could opt out of IDFA with a blanket yes-or-no toggle. Either they were comfortable allowing apps to track their data on their devices, or they weren’t. If users opted into IDFA data collection, advertisers could harvest user data and collate it with other third-party data collection tools. The new update exchanges this yes-or-no toggle with an individual prompt for each app.  

All apps will prompt the user to agree to data collection upon initial launch with the new change. Companies that want to harvest data through their Apple apps must allow users to opt-in or out of data collection upon launching their app. If the user opts out of this, the app cannot collect their data through IDFA or any third-party data collection tools.  

The only exception to this new rule is that companies who run multiple companies under the same umbrella can use one opt-in/out option for all their apps. For example, Facebook and Instagram are parts of the same company, so a user would have the option of toggling data collection on or off for both using the same prompt. This allows Facebook to use data gathered from Instagram to produce tailored content on Facebook and vice versa.  

Potential Issues With the Change 

The recent change to Apple’s privacy policy has been enacted with supposedly altruistic intentions, mainly to provide Apple users with more choice and control over their data and privacy. However, many vocal opponents to this change cite that some small businesses rely on targeted ads. This group will have trouble reaching their customers under the new policy. It’s worth noting that Facebook has been perhaps the most significant and most vocal opponent of this change, going so far as to pay for full-page newspaper ads railing against Apple’s decision to update its privacy policy in this manner. While Facebook claims this stance is due to its desire to stand up for the rights of small businesses, the reality is likely to be that Facebook stands to lose roughly 5% of its tremendous $84 billion per year ad revenue.  

Apple’s change will also mean that the IDFA is disabled at the system level if the user wishes it, meaning developers cannot access user data at all when users opt-out of data collection. Apple has also instructed app developers to respect users’ choices beyond the advertising identifier. If any developers attempt to “sneak” data collected through other means, they could face severe penalties under Apple’s updated terms and conditions for app developers.  

Apple users should expect that the advertising identifiers will only appear once. After a user opts out of data collection, the app cannot continue asking for permission. Additionally, users have the option to opt out entirely from all apps by default through their Apple device system settings.  

Understanding the Change From the Viewpoint of the Customer  

One of the most important things that marketers must keep in mind regarding Apple’s privacy policy is data privacy and data ethics. Apple users will inherently become more invested in how their data is collected and used, and this means that marketers need to ensure they are using customer data appropriately. Privacy restrictions may seem like additional obstacles for marketers, but the reality is that respecting these changes and adjusting data collection methods accordingly will foster greater trust and confidence between marketers and their target audiences.  

Before this change, app developers and their partnered marketers could rely on a host of third-party data collection options to target their ads and content to Apple users. The new change will undoubtedly bring challenges but also opportunities. Primarily, app developers must now position themselves as first-party data collectors. Instead of gathering your marketing data from a third-party source, you must position yourself as a direct-to-consumer brand, providing your customers with the option of giving their data to you willingly for more personalized experiences with your brand.  

The vast majority of Apple users would prefer to opt-out of data collection entirely, given the option to do so. This has caused many marketers, such as those at Facebook, to decry the change to Apple’s privacy policy, citing the increased difficulty in reaching customers with highly targeted ads. However, while marketers will be unable to rely on previously robust data collection methods, the change does offer marketers the unique opportunity to build trust with their audiences and develop new and creative ways to engage with customers and collect their data willingly.  

How Marketers Need to Adapt  

Apple’s updated privacy policy certainly makes digital advertising through data collection more challenging for modern marketers. Customers now have much more direct control over their data privacy on Apple devices, and more people than ever before are conscious about their data. Most modern consumers are unwilling to do business with companies if they are not confident that they will use their data ethically. 

Marketers must now look very carefully at their current marketing campaigns and data collection tools. They can no longer rely on many data collection avenues that previously helped them target their marketing materials effectively to Apple device users. However, re-creating data collection policies and reconfiguring marketing campaigns can enhance the relationships between marketers and their target customer bases. Providing transparency and value will increase customer trust. Ensuring customers’ data will be leveraged for their benefit rather than simply sold for profit will increase the likelihood of users opting into data collection. Modern consumers value transparency and ethical business, and they’re better informed about data collection and privacy than previous generations.  

Currently, this change will likely impact brands that advertise through social media apps like Facebook and Instagram the most. These companies will have a more challenging time connecting to their target customers with highly targeted ads when they can no longer rely on third-party data collection. While this can certainly present challenges to small and medium-sized businesses that rely on social media app data collection, it also presents an opportunity.  

Segment Your Audiences 

One of the most cost-effective first steps to address Apple’s privacy update is to segment your customer list based on whether they engage with you through Apple or Android devices. Of course, Android devices are entirely unaffected by Apple’s policy change, so legacy data collection methods will still hold value. However, segmenting your customer list this way allows you to target your adjustments more precisely to your customers using Apple devices.  

Rethink Facebook Marketing 

Facebook marketing is a critical revenue generator for many small and medium-sized businesses, but it no longer needs to be the single source of generating connections with your customer base. Currently, the most popular form of Facebook marketing is tracking pixels that allow Facebook marketers to track user behavior inside the Facebook app. However, with Apple’s iOS 14.5 update, it’s now only possible to place up to eight tracking pixel objectives in a single domain, significantly reducing the efficacy of Facebook marketing using pixels.  

It’s worth considering how to leverage your own data tracking via your brand’s website. While in-house data collection and user tracking may not seem very intuitive or cost-effective, for now, it provides you one of the best ways to gather insights on your customers outside the Facebook platform.  

Ramp Up Your First-Party Data Collection  

First-party data collection is likely to become a mainstay of digital marketing following the significant changes to Apple’s privacy policy. While this certainly places additional pressure on modern marketing teams, it is an opportunity to develop a more comprehensive, effective, and transparent data collection system that offers customers confidence and peace of mind.  

Your website has many tracking tools that will allow you to collect valuable user data for re-targeting purposes, so it’s crucial to invest accordingly. This way, you can take full advantage of your own website’s data collection functionality.  

Enhance Organic Reach Through Social Media  

While the recent change to Apple’s privacy policy will certainly impact many companies’ reach across Facebook and other social media platforms, the change ultimately requires nothing more than a shift in perspective. Instead of relying on Facebook or other social media platforms to gather user data for you, you simply need to rethink how you use your social media presence to increase the amount of organic user traffic you generate to your website.  

Invest in higher quality social media content that not only engages your target audience but also encourages them to interact with your brand outside social media. Invest in more compelling content that drives website traffic, and then leverage your own first-party data collection tools to re-target ads and leverage user data more effectively.  

The post How Will Apple’s Privacy Changes Affect Marketers? appeared first on Techscopy.

You may often find yourself banned on a particular website that you want to scrap. In such cases, nothing can be more beneficial than using a proxy. Using rotating proxy Python needs to be set up properly if you don’t want to repeat the same banning experience.
So let’s check out how it’s done!

What is a Rotating Proxy?

A rotating proxy is a proxy server that provides a proxy to every new connection from its pool of unique IP addresses. So, every time you send a request to each site for scraping purposes, you’ll get different IP addresses.
With the use of a rotating proxy, you can get scrapers past most of the anti-scraping measures. While doing so, you can also prevent being detected as a scraper.
The process of rotating IP addresses is pretty simple. The process makes it look like several authentic users have accessed the website. It’ll also show that the users have accessed from various locations instead of some bot or a single person. In this way, it reduces the chance of getting blocked.

How to Properly Set Up a Rotating Proxy in Python for Web Scraping Purposes

This section will show you how to set up a rotating proxy in Python for web scraping purposes.
So without further ado, let’s get started!
Some websites take web scraping very seriously. So, they take several anti-scraping measures to block the IP address from scraping activities. In such cases, a proper setup of a rotating proxy can be helpful. And with the use of Python, the whole process gets a lot smoother.
To properly set up a rotating proxy, you have to choose a reliable source from whom you can receive a better rotating proxy. Once you’ve made that choice, reach their dashboard and select “Setting” on the workflow. From there, look for an option that says use a proxy because this is where you can add custom proxies.
Different proxy service providers offer different proxies, for instance, HTTP proxies. Here, you need to separate the IP address of the proxy server and the port number with a colon. Again, for example, this is what the colon number looks like: 67.45.234.56:3421.

If you have several IP addresses, add each of your proxies in “IP Proxies” on a new line. Then, look for an option where you can save your changes. Once you do it, the proxy service provider will execute the rotation in Python. And they’ll do it according to your settings when running the task locally.
There is an important aspect that you must know before proceeding further. Customizing proxies in Python for rotation is only available for local extraction. There are several free as well as paid proxy servers out there that are available on the internet.
When you execute a task in cloud extraction by a proxy service provider, it’ll run on a cloud platform. Many cloud servers further support this cloud platform with a unique IP address.
Many servers will handle the process at the same time. And requests will be performed through several IPs for your web scraping purposes.
Aside from that, if you’d like to log in to use a proxy, choose the use IP proxy option. In there, you have to enter the information requested by them. After that, look for the testing option if the connection is successful. It’ll display a notification that will confirm your connection.

Conclusion

Although using a rotating proxy in Python is not that easy, it has several benefits. But make sure that you use a trusted and good rotating proxy service provider to avoid blocking. If you don’t set up the proxy properly in the web scraping world, you need to face several unwanted challenges!

The post How to Properly Set Up a Rotating Proxy in Python for Web Scraping Purposes appeared first on Techscopy.

Teachers can teach and guide long-distance students. They are able to perform a number of functions. Students can virtually hold group discussions and meetings. These apps have transformed the education sector.

Learning has become enjoyable and fascinating. Schoolwork is now easier to comprehend. These educational apps have myriads of benefits.

Below is a handpicked list of the Best Mac Apps for Teachers;

ScreenBrush

Good teaching requires visual presentation like drawings. A drawing gives students a better understanding. It also improves their imagination. However, teachers find it hard to include drawings. This is because they lack the right tools.

Here is where the ScreenBrush app comes in. It is an application that aids in the drawing. It enables you to delete, and duplicate drawings on your screen.

To make matters more interesting, teachers can assign shortcuts to perform these actions. The app got you covered on all issues related to drawings.

The app has several interesting tools. They include; Hand and Scissors, Ghost Mode, and many more. 

If you need the drawings on canvas, ScreenBrush got you sorted. It enables you to create snapshots. Snapshots can be exported in graphic formats like PSD and PDF.

The app’s features include; Color Wheel to adjust color, Semi-Transparent Drawing, Quick tour, etc. ScreenBrush is a good drawing app.

Split Screen Ultimate

Multi-tasking is essential, especially in this era. Teachers need to simultaneously prepare lesson plans, grade tests and assign homework. The scenario arises where teachers want to save on time to boost productivity.

Thankfully, we have the Split Screen Ultimate application. It is an app that enables the splitting and restoring of windows. It does this by use of window snapping features and customizable keyboard shortcuts.

Split Screen Ultimate enables teachers to perform several tasks at the same time. The app enables the comparison of documents. It has both vertical and horizontal split options.

You can always add another screen as the app supports dual monitors. Utilizing the dual monitor support is very easy due to automatic direct resizing.

Split Screen has tons of exciting features. They include; Three Parts Splitting, 10 More Ways to Split, and many more. All these features are well-organized and straightforward. 

To sweeten things up, Split Screen Ultimate offers multilingual support. Teachers all over the world will be able to utilize it.

Plan Your Schedule

Planning is a vital aspect of teaching. Teachers have to plan their lessons, assignments, and examinations. Planning helps keep things in order.

Plan your Schedule is a planning app. It facilitates the management of timetables, the creation of schedules, and the arrangement of classes. In a nutshell, the app helps teachers plan their work.

If you need to calculate incomes and color customize lessons, this app is just right for you. Plan Your Schedule app is a good way for teachers to control their professional life.

My Lesson Plan Pro

My Lesson Plan Pro is an app that facilitates the creation and customization of lesson plans. Teachers can create lesson plans according to their personal preferences and school requirements.

What’s exciting about the app is that you can dictate lesson plans virtually with no typing. It is because the app has the latest iOS and iPads. If you wish, you can email lesson plans or even print them.

To add more, My Lesson Plan Pro allows you to sort lesson plans by subject, topic, and grade. It is a pretty cool teacher’s app. 

GradingCalc

Grading is vital in education. It enables students to take charge of their learning. However, the process of grading multiple students can be hectic. Especially if done manually. The good news is you can utilize the GradingCalc app. It enables the calculation of student’s grades.

All you have to do is input the points gained or lost into the app. It then calculates the overall percentage, total points, and lost points. To calculate the following paper, click reset.

Scoring is attainable in two modes. You can utilize the lost or gained points. If you select the lost points mode, the points are deducted from the total score. In gain points mode the points are added from zero.

GradingCalc app is a very accurate app with a wonderful design. 

Class Planner 2

Class Planner 2 is an app that allows teachers to keep a record of their lesson plans. We are all aware of how easy it is to lose recordings of stuff.

The app allows teachers to; move lesson plans, check on notes, generate lesson PDFs, etc. The color-coding feature is just on point. It helps teachers track lessons.

The app is just on another level. It enables teachers to create standards for each lesson. The teacher’s motivation and ambition are greatly improved. Class Planner 2 is a direct app that has comprehendible features.

TeacherTimer

Teaching is all about managing and proper utilization of time. Lessons have durations and exams have time limits. In a nutshell, the entire education system operates on a schedule.

TeacherTimer is a great app that tracks time during class sessions. It is specifically designed for classrooms. The app enables teachers to take control of their class time. They are able to know when to stop teaching or when to move on to another topic.

The app has various unique features. The features enable the display of the timer on a second screen, live adjustments, the addition of optional titles, etc.

TeacherTimer app has a friendly user interface and is easy to utilize.    

Conclusion

These apps are essential to all kinds of teachers. They are applicable in all types of different institutions. Teachers should maximize the use of these apps. They guarantee; improved productivity, manageability, and control.

Moreover, these apps improve the teacher-student relationship. Students are able to relay their views and opinions without fear. Teachers, in turn, can clearly understand their students.

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