“How effective are videos?” you might ask. In recent times, the world is gravitating towards videos. Not everyone has the time or desire to read lengthy documents showcasing what a product can and cannot do. Videos are the closest to seeing and feeling advertised items in person. Additionally, they are compelling and easy to follow through, so much that you might be unaware of time flying by.

When it comes to video, you might be wondering what video takes the lead in creating brand awareness. 3D videos are quite expensive and take more time to produce. So, you might not have the budget to hire actors to create an ad. On the other hand, animated videos are the next big thing. With the right animation company video service and good storyboard, you can create compelling animation that converts leads to sales.

Where to Begin

If you have decided that animation video creation is the way to go in advertising your products and services, then it is time to find a video animation company. Most companies claim to provide awesome, lead-to-sale video content. However, some of them don’t deliver. Part of the reason behind this outcome is that they don’t understand or can’t relate to your business niche or model.

To get the right animation team, you need to focus on animation video company services that are familiar with the terrain of your business niche. In other words, you need video production teams that have successfully worked with other clients in the same field as yours. A simple place to start is to check online for a list of reputable animation production firms in, let’s say, fashion shoes and bags. For each video production website you visit, find out about the company’s background, skills, and past jobs, through its portfolio. Often, their works will be displayed on the gallery page.

Another cue would be to check them on social media and notice how they fare with their marketing strategies. That will give you an idea of what to expect on your animation video project. Review sites also showcase what other customers are saying about specific animation videos company services. Are they happy or pissed? Does the animation company deliver accordingly? These parameters will give you an insight into the company’s skillset without having to contact them.

Filter Your Search Based on Your Requirements

Once you’ve found a list of potential companies you are willing to work with, you have to streamline them to find the perfect choice. One way to do that is through your requirements. This brings us back to one question, what exactly are you looking for? Are you fine with working with an animation company onsite or would you prefer a virtual meeting? Is budget a main priority or are you okay with going beyond the boundaries?

Having made you decision, forward your requirements across to the companies that fit into your scope. You can request a proposal from each firm to help you filter your options more. Find out more about how they connect with your business needs and how they would promote your products. Once you narrowed your choice to two or three video animation companies, invite them over to discuss your project in detail., including your goals and budget.

Your meeting with these companies is also a time to request for a person review from one of their previous clients. Most reputable agencies would be more than willing to grant your request. If otherwise, move on the next video production company available.

Time to Get to Work

Once you have found the right video production company to work with, it is time to analyse your approach. Do you intend to focus on the ad alone or the business as a whole? What is your target audience and platform? Your video doesn’t have to be unnecessarily long to make a solid point. In actuality, the shorter the better (1 – 3 minutes), provided that your content is of top-quality. Animated videos drive your marketing campaign straight home, converting leads into sales in no time. Understand that content is king, even in the world of video creation.

Once, you have the right storyboard, the rest is a piece of cake, especially when working with an experienced animation video company team that understands your needs. Furthermore, going cheap often flops because you will end up with terrible videos that will mar your brand. Even if your product addresses a pain point, customers will be unwilling to patronize your brand because of a shabbily produced video. So, been keen on the quality of your video content. There should be a performance-based agreement between you and the video production company that ensures quality delivery.

The post Animated Video: The Ideal Advertising Tool for Your Products appeared first on Techscopy.

The internet has opened up a plethora of new opportunities and has enabled businesses and organizations to move beyond geographical restrictions. But this access will not be helpful if your demographic cannot understand what you are offering. 

Presenting your content and information in multiple languages is crucial if you want your business to be a success and this becomes possible only with translation services. 

But a lot of organizations are often unwilling to invest in professional translators, which is a big mistake. In this article, we’re telling you why you should hire professional translators for your business.

Say What You Mean

One of the biggest problems with automatic translations is that they often tend to warp sentences and change the meaning or the format of the content, which can drastically alter the meaning of what you are trying to convey. On top of that, there are several idioms, metaphors, and other figures of speech which when directly translated will have no logical explanation. Such content can only be accurately translated by professional translators who have a good grasp of the language and various dialects and variations of the same.

Faster and More Efficient 

You’d think that using automatic software or a built-in translator like Google translate would be faster, but that’s not really the case. Once you have some content translated, you’ll have to go through it and correct innumerable mistakes. You may also have to make additions if there are some complexities and certain specialized phrases that you want to incorporate, which the translator cannot exactly translate. However, professional translators can efficiently translate the work within a deadline and capture the essence of the original content wonderfully. You don’t have to worry about rechecking either. 

Get Great Service Anytime, Anywhere 

Translation services as a career have become more and more popular over time, and nowadays, you can find translators for every language in any major city. So you can be assured that you’ll be able to access local talent for every kind of language. Accessibility may have been a problem earlier and compelled businesses and organizations to stick to software services, but nowadays you can find translators of various languages in any major city. So you can contact Korean translators in Delhi, or avail the Indonesian translator Singapore has with ease, and most of them are highly trained and offer great services. 

No Embarrassing Mistakes 

You would be surprised to know how many mistake-ridden pieces of translated content tend to go up on websites and web pages, and a lot of the time, these mistakes can be incredibly embarrassing for you and your brand. A major issue with using software translators is that they fail to account for synonyms, and words with double meanings or meanings that change according to differences in location, and this can cause embarrassing mistakes to creep into your content. Of course, with professional translation services, there is never this problem and you can be sure that you’ll get accurate results every time. 

Get Access To The Best Translation Technology

Depending on the amount of content and the style or method of writing, professional translators tend to use the latest, newly developed translation software which is highly accurate and efficient. Unlike Google Translate, which can be very inaccurate and fails to account for a lot of nuances of spoken tongue and human language, this specialized software is programmed in a way that can effectively translate content from one language to another, with little to no mistakes or changes. Such tools are used in the case of projects which are highly technical or require a lot of work to be done in a short time within a tight budget. 

Capture Cultural Essence 

When you hire professional translators, then you can be assured that the cultural complexities are captured and reflected in the content that is being translated. For instance, if you are translating a piece of content from English to Korean, the work should be appealing to the Korean demographic and should suit their tastes and beliefs. It is not always enough to directly translate the work, but it is also important to change and modify it to make it fit the cultural nuances of the country. This is especially important if you want to create a long-lasting impact on that demographic. 

Consistent Work Every Time

Content isn’t just about words, but it is also about the tone and feel of how it is written. When you translate work with the help of computer programs or automatic translators, then the tone of the article often disappears and it ends up just becoming words on paper. On top of that, if you have a dedicated blog and you write your content, then you want to have it translated in a way that makes it apparent to any reader that they have all been written by one author. The translation should be able to consistently capture your writing style and methodologies, and the difference in language shouldn’t jeopardize your style of writing, which will only be possible when you hire professional translation services.

The post 7 Reasons Why You Should Hire Professional Translation Services appeared first on Techscopy.

Automaton testing helps software development companies to survive in this competitive generation. Presently, many companies have already started introducing automation testing in their testing environment. However, manual testing continues to dominate a massive portion of the development industry. A primary reason for this dominance is that the developers are unaware of automation testing’s enormous benefits. 

Manual testing involves repeating predefined test cases. After this process, the developers have to carefully compare the final results to verify the application’s functionality. The developers have to repeat the tests for every minor change in the software’s primary source code. It is tough to perform manual tests on multiple platforms.

Due to these reasons, the companies have to invest a massive amount of time and effort to transition from manual to automation testing. On proper analysis, the companies need not consider the financial angle for introducing automation testing to a small extent. This is because various open-source automated testing tools can help them perform basic automation tasks. 

Companies also feel that the returns won’t be significant enough to justify the investments for automation testing. However, the reality is just the opposite. In this article, we will discuss the massive benefits of automation testing that can help revolutionize the testing industry. We will also discuss the various tools that can help the companies utilize automation testing’s full potential. 

Why Is Automation Testing Necessary?

Reduce the Cost of Failure

A common myth is Automation Testing has very high initial investment. Your company will need better Automation Testing tools only when the development process has ultimately adopted automation testing. You will also require better service and high resources to maintain the complete infrastructure for automation testing. The developers need to create test scripts that are responsible for conducting automation testing.

To justify the introduction of automation testing, the developers need to consider the consequences of failure in Manual Testing. You also have to consider how much time, money, and human resources need to be spent to rectify these mistakes. Automation Testing helps to find all the bugs in the early stages of the development process. There are very slim chances of any error sliding into the production process.

Save Time in the Development Project

The initial setup for automation testing requires a lot of time and effort. However, once you have finished creating the test scripts, you can reuse the various development projects’ scripts. Automation tests are less labor-intensive, which means that you can finish them faster than manual tests.

While using a continuously changing codebase, automation testing plays a vital role in the testing phase. Automation tests also help to abolish the redundant processes that you have been conducting with manual testing. This complete process helps to save a significant portion of the development budget and time. 

Lays the Foundation for CI and DevOps

Continuous integration and DevOps are highly dependent on automation testing. These processes work on the principle of early error detection. It ensures that the developers check every change to the codebase in an automatic manner.

Then, all the tests’ reports are to be sent back to the development and QA teams. It would be best if you also prioritized fixing any test that can break the entire build for the application. This process will help you to ensure that the mainline code is working efficiently.

Accuracy and Reliability

There are various chances of errors in Manual Testing. The primary reason for these errors is the prerequisites for every test involved in this process. Manual tests involve heavy human engagement and humans are prone to errors.

The outcome is inaccurate results have been propagated to every member of the development team. Furthermore, every test in the manual testing environment requires a separate sequence for execution. 

On the other hand, Automation Testing carries out all these processes with utmost precision. All the members of the Automation Testing team can access this information in a concise period. Automation testing guarantees reliability as it allows you to carry out all these tests on multiple servers simultaneously. 

Load Testing

Load testing is a process to ensure an application can handle expected and unexpected user load. Generally, load testing is pushed to the last phase in Manual Testing. Agile and continuous integration methodologies believe that load testing should be conducted in the early stages of the development process.

This is because a delay in load testing can result in the late delivery of software to end-users. Automation Testing can run thousands of tests at the same time while simultaneously simulating millions of users. This entire process is impossible to conduct with the help of manual testing. Developers have to remember to add parameters for load testing. This will allow them to randomize these tests, depending on the requirements. 

Increased Confidence

Sprint is the term to denote short cycles of feature development that Agile methods will recommend. Typically, these cycles last for about 2-3 weeks. The companies repeat these sprints for completing the more extensive release life cycle. The companies have to organize the test effort to increase the efficiency of the testing environment. Each sprint has a focus on the development of a small set of features for the application.

However, these features must be in perfect synchronization with the application during the production phase. There are high chances that you will fail to deliver functional sprints without proper testing. In the case of manual testing for sprints, it is a counter-productive, inefficient, and expensive process. Automation Testing helps the developers repeat all the tests quickly to ensure the application’s proper functioning. So, they can deliver a properly functional website in a short period.

Measure Quality Metrics

Automation Testing provides various features that can help the developers to improve the quality of the testing environment. For instance, the developers can use automation testing to measure good quality metrics like code coverage, technical coverage, code semantics check, and much more.

Generally, the developers conduct these tests during the execution phase as a part of the continuous integration setup or DevOps workflow. Automation Testing allows the developers to perform these tests as all the codes coexist with each other. So, the developers can measure the quality of huge codebases in a few minutes. This entire process is impossible while conducting tests with manual testing. 

Best Tools for Automation Testing

As we already discussed before, developers will require various tools to utilize automation testing’s full potential. Currently, there are thousands of tools available in the market for automation testing. Now let’s take a look at some of the best tools that you should consider implementing in a test environment: 

1. LambdaTest

LambdaTest is a platform to conduct automation testing on a cloud based Selenium grid. This platform allows the developers to perform automation testing on a scalable, secure, and reliable Selenium grid. LambdaTest empowers testers to perform automation testing on thousands of devices and browsers.

Currently, millions of users across the world use LambdaTest to perform Automation and manual Testing for their web applications. In simple terms, LambdaTest is the ultimate platform for testing, debugging and delivering high-quality web applications to your end-users. This platform also has multiple plans for a small growing company. So, LambdaTest is your one-stop solution to all automation testing needs.

2. Test Project

TestProject is the first free, cloud-based open-source test automation platform. Developers can use this platform to perform Automation Testing for web, Android, and iOS applications on multiple operating systems. It is an effortless process to use TestProject for conducting basic and even complex automation tests. It also allows the developers to collaborate with other teams using Selenium and Appium easily.

TestProject ensures that you can develop applications quickly while ensuring their quality. It provides various features such as recording capabilities, to create and use add-ons or develop code tests. All these features are powered with TestProject’s powerful SDK that is available for free. Since it is an open-source platform, you have a massive community of enthusiastic developers who are always ready to help. 

3. Kobiton

Kobiton is like a dream come true for any mobile or IoT developer. This is because it allows the developers to perform IoT continuous testing on mobile platforms. The developers can use this tool to easily automate the functional, performance, visual, and compatibility tests for every application.

It uses an Augmented reality-driven approach to create the test scripts for automation testing. The developer can also integrate these scripts with open-source tooling to enjoy comprehensive quality in a testing process. Kobiton allows developers to implement release speed that is similar to DevOps.

4. Ranorex

Ranorex Studio allows over 14,000 users all over the world to accelerate the testing process. In simple terms, Ranorex is a tool to perform automation testing of various software and web applications. The simple click-and-go interface makes it easily accessible to all the new developers for automation testing.

The integrated development environment for C# or vb.NET and open APIs makes it a powerful tool for automation testing experts. The functional UI also allows the developers to perform end-to-end testing on desktop, web, and mobile platforms. Lastly, the testers can also use Ranorex to perform cross-browser testing to verify the web application’s responsiveness. 

The Final Verdict

The quality of the software must be the primary priority for every developer. Automation Testing helps the developer to ensure the quality of software and web applications. The proper testing for any software gives confidence to the developers, management, and end-users.

The companies must remember that Automation Testing has an upfront cost, and it takes time to implement this process in the development environment. In the long run, the investment will pay off in reduced workload, elimination of manual errors, and accuracy. The companies will also find massive savings in terms of time and money.

Automation Testing helps the developer to get feedback about the software and quickly work on the errors. In simple terms, it ensures quality in a way that manual testing will never be able to. In this article, we discussed the various benefits of automation testing and the tools that can help you bring out this wonderful Technology’s full potential. 

The post Why Automation Testing is Necessary and What are the Best tools? appeared first on Techscopy.

Plumbers, electricians, linesmen, engineers, and IT technicians alike use pliers every day to complete basic workplace tasks. But when used incorrectly, pliers can do more harm than good. It’s important to understand the limitations of pliers and what differentiates them from other tools.

Read on to learn more about some common misconceptions relating to pliers.

Myth #1: Pliers are a great wrench alternative

Some types of pliers are similar to wrenches, but they’re not the same tool. Usually, wrenches don’t have pivoting jaws like pliers do, except for sink wrenches. Pliers come in a variety of styles, designed for holding, cutting, bending, and turning. Wrenches are a more specialised tool, with their usage mostly limited to twisting and turning objects.

For tightening and loosening nuts and bolts, wrenches are nearly always the better tool to use. Wrenches offer greater torque than pliers and are also less likely to damage fasteners.

Adjustable wrenches and pipe wrenches, like pliers, can be adjusted. For keeping objects in place, however, wrenches are preferable because the user won’t need to squeeze the tool’s handles.

Myth #2: Hammering with pliers saves time

If you’ve ever found yourself in a position where your toolbox is slightly out of reach, or you’ve left your hammer in the van, you may have resorted to using your pliers as a hammer. This is a sure-fire way to damage your pliers! Workers can damage even the toughest, most durable pliers by using them to hit and hammer objects. You should also never hammer against the tool’s handles. 

Using pliers as hammers can lead to cracks, breaks, and nicks along the edge of the tool—that’s why hammering is best left for hammers themselves. Hammering with the wrong tool can also cause damage to the object you’re working with, which creates more of a hassle than it’s worth.

In short—always make sure you have the correct tools on hand for every job.  

Myth #3: Electrician’s pliers can only cut cable

While linesman’s pliers or electrician’s pliers are most commonly used for cutting cable, the heavy-duty version boasts several other applications. Known as high-leverage linesman’s pliers, these durable tools are great for cutting staples, small machine screws, bolts, small nails, and extra-strong aluminum conductor steel-reinforced (ACSR) cables.

To determine if your electrician’s pliers are suitable for cutting more than just wire, check out the manufacturer’s description. The pliers should be clearly labelled as “high-leverage”. Usually, the tool’s rivet will be closer to its cutting edge, resulting in better gripping and cutting power—just what you need for cutting through stronger objects.  

Conclusion

So many kinds of pliers exist—and so much is said about them—it’s hard to know what’s true and what’s false. With the information you have now, you should be able to determine what pliers can and can’t do for your business.

The post 3 Common Myths About Pliers To Avoid appeared first on Techscopy.

The use of software not only makes the job easier; it also allows businessmen to reduce human labor. These programs get more done almost free of cost and they are more reliable than humans who are prone to error. This is why every businessman and entrepreneur should keep himself up to date with all the new and necessary tools that could help them.

They don’t usually have the budget or experience to run a business. Learning about the tools will show them new possibilities and the things they can use to their advantage. Here are some of the most essential tools every entrepreneur should be familiar with.

AI-Powered CRM

Businesses start using CRM only when they have so much clientele that it is getting difficult to manage them. A Client Relationship Management tool doesn’t only help you manage them, but also attracts them. This one application is used by people in sales and marketing, existing clients, and potential clients. It is integrated with the website of the business. The people who visit your website for the purpose of business can register themselves and place an order.

This sounds like the job of a human because it requires intelligence – and it is. However, they are created in a way that the basic and time-consuming tasks are covered by the program and a human handles the part where intelligence is required.

Artificial intelligence has developed a great deal and it’s growing even further. It allows computer programs to make decisions based on data just like humans do. Today, we have CRMs that are powered by artificial intelligence. They control the journey of the visitor on your website and lead them to become a customer. They make suggestions and give price quotes to potential customers and convert them to your customers.

Workforce Management Program

It is also the job of a human to manage other human beings. The goal of their job is to get the best out of each employee. They manage all their tasks and other problems to make sure nothing stands in the way of their productivity. Managers also have to read client briefs, do research, and read other data to provide only useful information to their subordinates.

This is also a complex task that no one thought would ever be done by a computer program. Today, we have smart tools like Synerion that manage humans. It allows you to create a highly engaged workforce and get things done without any problems. You can integrate other programs and platforms with it to so you or the employees don’t have to keep switching from one tab to another.

These programs are also smart enough to use data, analyze it, and make decisions based on its conclusion. This means you get an interactive program that helps you manage larger teams without the need to hire a full-time manager for every team of five to eight persons.

Microsoft To-Do List

Although it is created by the IT giant Microsoft, it is still one of the most underrated tools. You won’t be able to switch to another tool once you start using it to manage your own personal tasks. This program is available for Windows and Android platforms. You can log in to both and synchronize all your tasks in one place.

You always have your mobile phone in your pocket. So, anytime you get an idea or remember a task, you can easily note it. When you open your office computer, you will see that task in the To-Do list reminding you what needs to be done. It has several other useful features that make this tool a must-have for every entrepreneur who has to manage multiple things at once.

You can create folders for your personal tasks, ideas, and office work and save each task in the relevant folder. There is also the option of setting due dates and reminders. It will ring and show you the task when it needs to be done. Its home screen shows all the tasks that need to be done on that day. As you complete your tasks, you can keep marking them done. This enables you to efficiently plan your days and get things done on time.

G-Suite for All Employees

It’s not exactly new, but Google keeps launching its updates to provide a better user interface and features. It is by far the best tool to manage emails with all necessary online tools. Its competition is Microsoft, but G-Suite is far better and smarter.

When you buy a G-Suite, you integrate it with your domain. This allows you to create emails for all your employees with your business domain name, e.g. employee@businessname.com. This gives a very professional touch to your company when all your employees have their own emails for official tasks. One of the best things about G-Suit is that all its user can use that email to use the amazing Gmail inbox.

Many might think they can forward all their domain emails to their personal Gmail to use the same inbox; however, they won’t be able to use Google Drive, Docs, Sheet, Meet, Contacts, Duo, and Keep. There are also many other tools that every professional need. With the G-Suite, each employee gets access to all of them, which makes data sharing and communication easier and more effective. Besides, we also can’t underestimate the AI-powered spam filter of Google.

Accounting and Finance Tool

Accounting and finance are often underestimated by new businesses and entrepreneurs. They don’t realize how one little mistake can cost them a fortune if they don’t pay attention to it. Many of them only realize it after they have faced a huge loss. Today, you no longer need to hire full accountants to see all your accounts. There are tools that do it for you.

They show you where your money is going and where it is coming from. It reminds you when and where to send payments and when to receive payments. Such a tool makes invoicing very easy and significantly decreases the chances of a scam. Whether it’s your clients or employees, it is unlikely that they can hide a scam when you are monitoring finances through a tool.

Today, there are such advanced accounting and finance tools that almost eliminate the need for a human. Computers have always been great at mathematics. They can do calculations with accuracy within milliseconds; however, they don’t know when and where to use formulas. The tools that use artificial intelligence have made even this part possible.   

Project Management

Project managers are really high in demand these days. There are postgraduate degrees that only focus on how to do effective project management. While no inexperienced person can fill their shoes, there are tools that can make this job easier for you. Even project managers have to use these tools for effective management.

There are just too many factors to consider when managing projects. If you believe in your memory to do this task, you will end up with regret. A professional never trusts his memory. Many big firms hire developers to build a custom project management program for them that especially caters to their needs.

You don’t need to invest so much if you don’t have the budget. There are many free and cost-effective tools like Trello, Wrike, and ClickUp that do almost the same job. They are flexible enough so that every user can set it according to his needs.

Intelligent E-Commerce Platforms

An entrepreneur must learn about how e-commerce platforms work. The online world is much more powerful than any other market. Learning about e-commerce will allow you to sell any product online. These platforms are also no longer as simple as they used to be.

Artificial intelligence has changed many things about computer programs. There are many plugins and other tools that you can integrate with them to make them even smarter. They suggest many products and services as the user visits this platform.

They use user’s data to make decisions about their preferences. This allows you to engage and keep them busy. By suggesting only the right and relevant products, you develop their interest in your platform and get them to buy more things than they came here for.

Social Media Tools

Social media marketing has become an integral part of every business. They are easy, cheap, and effective platforms that bring results. While you might have a professional to do this task for you, you need to use a tool where you can manage all your social media channels in one place.

You will also have to invest in paid advertisements on all these sites. So, it is crucial that you keep track of how much you spend on each platform and record the results you get. This allows you to ensure that you don’t waste your money on something that doesn’t work.

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